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Privacy Policy

NovaDius recognizes and respects the privacy expectations of our customers. Confidentiality is one of the core values of ETFS and we take the privacy of our customers seriously. Customer information is always secured and only accessed by those directly involved in servicing the customer. We provide this notice to you so that you will know what kinds of information we collect about our customers and the circumstances in which that information may be disclosed.

Collection of Customer Information

We collect nonpublic personal information about our customers from the following sources:

  • Account Applications, advisory agreements and other forms, which may include a customer’s name, address, social security number, and information about a customer’s investment goals and risk tolerance;
  • Account History, including information about the transactions and balances in a customer’s account; and
  • Correspondence, written, telephonic or electronic, between a customer and ETFS or service providers to ETFS.

Disclosure of Customer Information

We will only disclose the information described above under the following circumstances:

  • As Authorized – if you request or authorize disclosure of the information.
  • As Required by Law – for example, to cooperate with regulators or law enforcement authorities.

Security of Customer Information

We require service providers to the firm:

  • To maintain policies and procedures designed to assure only appropriate access to information about customers of the firm;
  • To limit the use of information about the firm’s customers to the purposes for which the information was disclosed, or as otherwise required by law; and
  • To maintain physical, electronic and procedural safeguards that comply with federal standards to guard non-public personal information about our customers.

We will adhere to the policies and practices described in this notice regardless of whether you are a prospective, current or former customer of the firm.

If you have questions regarding these policies, please contact us by writing to The ETF Store Inc., 7300 West 110th Street, Suite 870, Overland Park, KS 66210, Attention: Compliance, by calling (877) 365-3837, or by e-mailing to clientservices@novadius.com.

Elliott Homan

Vice President of Operations and Advisory Services

My Story:

Like many in our field, I was initially drawn to financial planning by the numbers. But what’s kept me here is the people. Over the years, I’ve seen how easily financial guidance can become disconnected from the lives it’s meant to serve. I wanted to be part of a firm where relationships come first—where we know our clients well enough to anticipate their needs, not just react to them. Novadius is that firm.

Why Novadius:

I joined Novadius to be part of something different. We started this firm to challenge the status quo of an industry where promises often go unfulfilled—firms claiming to offer “customized plans” and “deep client relationships” while managing hundreds or even thousands of accounts. That’s not us. At Novadius, we limit the number of clients we work with so we can deliver on what we promise. Every plan is tailored, every strategy is intentional, and every relationship matters. We treat our clients the way we treat our families—because that’s how it should be.

Family:

I live in Fairway, Kansas with my wife Michelle, our son Henry, our daughter Elizabeth, and our dog Rush.

Hobbies:

Outside of work, I enjoy spending time with family and friends. I’m also proud to serve on the Finance Committee at our church.

Education & Certifications:

  • B.S. in Accounting and Business Administration with a minor in Communication Studies, The University of Kansas
  • CERTIFIED FINANCIAL PLANNER™ (CFP®)
  • Series 65 License
  • Life & Health Insurance License
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