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Disclosure

The ETF Store, Inc. is registered with the Securities and Exchange Commission (SEC) as an investment adviser. The firm is doing business as NovaDius Wealth Management. Registration as an Investment Adviser with the United States Securities and Exchange Commission does not imply a certain level of skill or training.  NovaDius may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements.  Clients of NovaDius receive personal investment advice based on their specific needs as determined through an independent consultation with a professional investment advisor.  Information contained or referenced on this website, including podcasts, blogs, newsletters, research publications, articles, or links to other internet websites is not professional investment advice and should not be regarded as an offer to sell, as a solicitation of an offer to buy, or as a recommendation of any financial product mentioned or as an official statement of NovaDius.  While NovaDius attempts to provide accurate information on this website, NovaDius does not expressly or impliedly warrant the accuracy or completeness of this information and investors should not rely on any information contained in this site for the purpose of making investment decisions.

Neither NovaDius nor any of its affiliates, directors, officers or employees, will be liable or have any responsibility for any loss or damage incurred as a result of any use of the information contained in this website.  Investment decisions based on any information contained on this website are the sole responsibility of the user, who agrees to hold NovaDius harmless against any claims for damages incurred as a result of those investment decisions.  NovaDius makes no representations regarding the suitability or potential value of any particular investment or information source.

Consider an investment’s objectives, risks, strategies, and fees carefully before investing.  For this and other information about particular investments that may be referenced on this website, please request a prospectus and read it carefully before investing.

For additional information regarding NovaDius , including receiving personal investment advice through an independent consultation with a professional investment advisor or to obtain a copy of our ADV Part 2A, please contact us directly by phone at (877) 365-3837 or via e-mail at advice@novadius.com.

Elliott Homan

Vice President of Operations and Advisory Services

My Story:

Like many in our field, I was initially drawn to financial planning by the numbers. But what’s kept me here is the people. Over the years, I’ve seen how easily financial guidance can become disconnected from the lives it’s meant to serve. I wanted to be part of a firm where relationships come first—where we know our clients well enough to anticipate their needs, not just react to them. Novadius is that firm.

Why Novadius:

I joined Novadius to be part of something different. We started this firm to challenge the status quo of an industry where promises often go unfulfilled—firms claiming to offer “customized plans” and “deep client relationships” while managing hundreds or even thousands of accounts. That’s not us. At Novadius, we limit the number of clients we work with so we can deliver on what we promise. Every plan is tailored, every strategy is intentional, and every relationship matters. We treat our clients the way we treat our families—because that’s how it should be.

Family:

I live in Fairway, Kansas with my wife Michelle, our son Henry, our daughter Elizabeth, and our dog Rush.

Hobbies:

Outside of work, I enjoy spending time with family and friends. I’m also proud to serve on the Finance Committee at our church.

Education & Certifications:

  • B.S. in Accounting and Business Administration with a minor in Communication Studies, The University of Kansas
  • CERTIFIED FINANCIAL PLANNER™ (CFP®)
  • Series 65 License
  • Life & Health Insurance License
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